From a GameSpot interview with Dan Adelman and Damon Baker:
What are some of the challenges you face when you're interfacing with developers?
Baker: One thing that we're addressing right now is expectations. Similar to what Dan was saying before, it's a matter of doing a bit more education on our part of what those guidelines are and how it's easier than ever before to be making games for Nintendo platforms. And just giving as much visibility to those initiatives as possible.
Check out the whole interview here.