Investors had a chance to ask the management team at Nintendo about their concerns after the Financial Results Briefing recently. Predictably, most of their questions had to do with mobile, but there was some discussion of NX, as well as new IP.
Here's an excerpt from the appropriately titled "Corporate Management Policy Briefing / Semi-Annual Financial Results Briefing for the 76th Fiscal Term Ending March 2016" document:
Question: The smartphone app market appears to already be saturated with the lack of new ideas. With its new applications, is Nintendo attempting to dramatically change the play structure there? What you have just shown to us today may be only a small portion of the entire application, but isn’t placing importance on communication for the Nintendo app deviating from the core essence of Nintendo’s way of making video games?
Although we have introduced Miitomo as a “communication application,” we believe that it is a unique and Nintendo-like application in terms of the fact that it will encourage people who usually do not proactively share messages and information with others to enjoy a new type of communication by utilizing Nintendo’s IP called Mii.
Shinya Takahashi (Director, General Manager of Entertainment Planning & Development Division):
Miitomo will be closely linked to “My Nintendo” and “Nintendo Account,” which we have also announced today. Those who have used Miitomo during the development at Nintendo have already experienced the joy of discovering unknown aspects about their long-time colleagues whom they thought they knew very well. We believe that smart device users will enjoy Miitomo as we are offering Nintendo IP called Mii with which anyone can feel an affinity.
Other than this first application called Miitomo, we are planning other applications that will work with Nintendo’s dedicated video game systems. For our applications that will be enjoyed only on smart devices, we are creating ideas so that even those smart device users who do not usually play with applications can enjoy them.
Shigeru Miyamoto (Senior Managing Director, Creative Fellow):
Just as you mentioned, the situation of the smart device application market is that an enormous amount of titles exist and there are several established styles that are popular with users.
If we can expand to smart devices what we have been challenging ourselves with on Nintendo’s dedicated game systems by taking advantage of the unique characteristics of smart devices, we believe that Nintendo will be able to create a new style of games and spread them all around the world.
By asking DeNA to support us in as many of the operational aspects as possible, Nintendo would like to focus on “creating new things.”
While it is important for us to earn profits from our smart device business alone, our primary objective is to encourage smart device users to be interested in and to play with our dedicated video game systems, and we are focused on this goal.