Here is what Nintendo Japan tweeted out a few days ago:
These are not special edition New 3DS models, but just new Zelda themed faceplates for the New 3DS. The regular size model, the one that hasn't been announced for North America.
Look at them. Aren't they nice looking? Much nicer than the gold Majora's Mask New 3DS XL that is coming out, and that no one can get unless you pre-ordered it already.
Nintendo is in danger of creating an elitist collectors club for their special editions of hardware, where only a select few or those with deep pockets can afford to own. Why not bring out the smaller model with its interchangeable faceplates, so we can all enjoy looking at super cool hardware?
I think I'll start with posting one faceplate per day to help you see just what we're missing out on.